Jinluda Ren has always adhered to the concept of putting customers first, creating a brand through quality, establishing a reputation through the brand, and promoting the market through the reputation. It implements the brand-building strategy for business success. The product quality is constantly improved, and the brand is created with dedication. The pragmatic style is used to establish the brand, and internal efforts are diligently practiced to consolidate the brand foundation of Jinlu Da Ren. Creating a national brand is our responsibility. There is no end to creating a brand; it only has a starting point. Brand, quality, and character are all pursued for perfect products, details, and details again. We promote the spirit of craftsmanship and the spirit of Yu Gong moving mountains, aiming to build a century-old enterprise and realize the dream of a famous brand. On the path of striving for a national classic brand, we continuously climb new peaks. In 1995, it was awarded the "Jinhua City Well-Known Trademark"; in 1998, it was awarded the "Jinhua City Famous Product"; in 1999, it was awarded the "Zhejiang Province Famous Trademark"; in 2004, it was awarded the "Zhejiang Province Famous Product"; in 2006, it was rated as a "National Inspection-Free Product"; in 2007, it was rated as a "Chinese Famous Product"; achieving a complete set of domestic brand creation. In 2013, it won the Asian Famous Brand Oscar Award. From 2014 to 2016, it was continuously rated as one of the 500 Asian Brands. In March 2015, it was awarded the Mayor's Quality Award of Dongyang City. In June 2015, it was rated as a leading brand in China's luggage. In December 2015, it was determined by the Zhejiang Provincial Government as a Zhejiang Fashion Brand Cultivation Enterprise. In November 2018, the company's Jinlu Da Ren luggage passed the Zhejiang Manufacturing Product Certification. In 2022, Jinluda Ren Company successfully formulated the "Leather Ticket Holder" Zhejiang Manufacturing Group Standard and passed the Zhejiang Manufacturing Product Certification. The chairman of the company, Shao Zhufa Rong, has served as the deputy director of the Leather Professional Committee of the China Leather Association for more than ten years.